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+--- Thread: "Wine Cooler" (/thread-17291.html)
- muselunden - 05-25-2000
Hallo!
This is probably a lot like swearing in church, but I have a question about the phenomenon "Wine cooler":
Who startet bottling it, and when? Is there a history behind?
I'm going to give a presentation on a new type of wine cooler going on the Norwegian market this summer. I've been hired to be hostess to this "kick-off-event" and since I'm also dabbling in stand up comedy, I hope I can make it both funny and informative...
Any and all facts and fancy behind "Wine cooler" is received with the utmost gratitude!
Have a nice day!
Kathrine, Oslo, Norway
- Innkeeper - 05-25-2000
Just like almost everything else in the food and beverage world, prepackaged items play second fiddle to those made from "scratch" with natural ingredients. This is every bit as true for wine coolers as it is for salad dressing. In this country supermarkets are filled to the brim with row after row things for lazy people from bottled salad dressing to bottled wine coolers. The freightening part of all this is that a lot of the stuff in these prepackaged things are actually bad for the lazy people who consume them.
Back in the middle ages (early 1960's) people who enjoyed fine wine, would sometimes entertain themeselves and their friends by mixing what we called wine coolers from scratch. Our favorite was mixing Sangria (home made of course) in a tall glass with ice and ginger ale.
- Thomas - 05-25-2000
...and then somewhere in the early 1980s a gentleman trying to sell truly poor wine came up with the idea to sell truly poor wine in a truly poor format--the packaged wine cooler.
Over time, most so-called wine coolers became nothing more than fruit juice with added sweetners and distilled alcohol--not a drop of wine to be found.
The best part of the story is that the FAD was short-lived.
Innkeeper, I love what you said about packaged foods. In all my existence I shall never understand how lazy people can be as to buy packaged foods that are both bad for us and not nearly as good as the real concoctions made at home--salad dressing is among my pet peeve packaged abominations. Can't think of anything so simple as creating one's own dressing!