Groucho Marx once said, “I don’t care to belong to a club that accepts people like me as members.”. The joy of joining a Wine Club is that there are no meetings to dress up for, you never have to meet other members and your anonymity is retained. There seem to be a gazillion Wine Clubs out there; every winery and online wine retailer offers them. As we here at Wines.com were setting up our Wine Clubs, we were determined to provide subscribers with exciting, over-delivering wines. What on earth does “over-delivering” mean? Most of our Wine Clubs deliver wines priced to our members in the teens. If you were to find these wines in stores, they would cost you much more. At their price-points, the wines deliver more than what you would expect, based on what you paid. We have hand-selected, through extensive tastings, a collection that is guaranteed to please. Wines representing a wide range of varietals from a vast array of wine growing region from around the globe. It’s tough to recommend any one particular Wines.com Wine Club, better that you check out our offerings on the website. Feel free to call us at (800)690-9463 x308 if you have any questions about the Wine Clubs or any of our wines. They make great gifts! Let’s ALL Go Wine Clubbing!
Cheers, Buckley Wineholt
Among the myriad of avenues upon which America shops for wine, what often gets lost is actually what the customer wants to buy. Sure, Kendall Jackson Chardonnay, Beringer White Zinfandel and Yellow Swill Shiraz sell millions of cases, but what do wine buyers with discriminating palates want to buy? What are they shopping for? What influences their shopping patterns? Labels/brands and perceived prestige/cachet. It’s pretty hard to sell someone shopping for wine online a flavor, at least at this level of the computer’s development. The wines that people want to buy are not perceived values because of their pricepoints (i.e.,”values”). They shop for wines that are a perceived lifestyle enhancement value. Shopping for prestige, or cachet, goes on even in a down economy. Wine shoppers want to buy wine that, even at modest pricepoints, delivers prestigious lifestyle enhancement. Shop for wine specials, develop a bond of trust with your wine seller and buy more wine. Somewhere, a fine wine at your price is waiting.
Happy people drink socially. Unhappy people drink habitually. Wine drinkers drink wine as part of a well-lubricated “lifestyle”. This is why there is such a wide availability of literally thousands of wines. This is why there are hundreds of wine blogs out there in etherspace. Why there are scores of wine bars primarily dedicated to serving the needs of the wine drinking public. Why there are so many magazines focused on wine. Wine Spectator, Decanter, Wines & Vines, Wine Enthusiast, Food & Wine, Wine Albino (ha! made that one up) are all published to serve the literate (and semi-literate) wine drinking public. There are MANY more online. The amenable pairing of wine and food has for millennia served as a pleasurable challenge for masters of cuisine both professionally and in the home. It’s all due to the celebration of the “wine lifestyle”. Witness how few magazines/bars/blogs focus on vodka or whiskey. The “wine lifestyle” is truly a celebration of life, of living the good life. Wine is a living, breathing thing. No two wines are exactly alike, just like no two wine drinkers’ palates are identical. The consumption of wine has a myriad of contexts, none of which is exactly the same as another. All of these verities contribute to the reality that the “wine lifestyle” is exciting and dynamic. The possibility of encountering the unknown, be it in a wine, wine bar, or fellow wine drinker, makes the “wine lifestyle” equally exciting and dynamic. Get it? Got it? Drink more wine!
Cheers, Buckley Wineholt